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What to Consider When Starting a Restaurant

Owning a restaurant is an exciting experience. Before starting your own restaurant, here’s what to consider:

Theme

Themed restaurants have been popular for a while. Restaurants which resemble a 1950’s American diner continue to open throughout the UK. A particular type of cuisine, such as French or Italian, can also be served at a themed restaurant. The theme which a restaurant does have should be seriously considered beforehand.

Starting a Restaurant

Prices

When dining at a restaurant, the prices which are charged can seem unreasonably high. However, there can be many reasons that explain why. If a restaurant has many head chefs or uses high value ingredients for their catering supplies, the cost of preparing a dish is understandably expensive. Many diners are attracted to restaurants which don’t charge a lot of money for a main meal or a desert. A restaurant could offer special prices for all of their dishes on particular days, such as mid-week when not as many tables will be booked.

Have a clear advertising plan

Traditional forms of advertising, such as newspapers and billboards, aren’t always successful. Not only are they expensive but traditional advertising might not reach the right people. As millions of people around the world have social media accounts, a restaurant can promote itself free of charge on Facebook and Twitter. By registering an account on these and other social media websites and using them regularly, many people could discover a restaurant.

Location

Many restaurant owners make the mistake of having their establishment in a location which isn’t near decent transport links or a city centre. Although a restaurant can be in the countryside, many diners might not know about it. If a restaurant is near a high street, it can have more bookings. As diners don’t have far to travel to dine at a restaurant when it is in a city centre, more people could visit it which, in turn, will boost profits. Thanks to a restaurant being near decent travel links, diners could catch a train journey or a bus ride if they’re unable to drive.

Special offers

To attract further custom to a restaurant, special offers could be provided at various times of the week. OAP’s and students can be given a 10% discount by presenting an NUS card. Other offers can be run such as a free desert to all Dads on Father’s Day. Special offers should entice people to come to a restaurant because it can save them money. By making special offers as generic as possible so that they appeal to a wide audience, they are bound to be very popular.

Provide family favourite sauces

Before starting your own restaurant, make sure that the right sauces are chosen. When many sauces are served with all meals at a restaurant, more families are bound to dine there. By choosing a supplier that can accept large orders, a considerable number of sauces can be bought at once. Along with tomato ketchup, mayonnaise and mustard, a wide range of sauces which are used for preparing meals can also be purchased.

0 Comments Off 364 28 January, 2014 Business January 28, 2014

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