A medical device animation is an animated segment that illustrates how a medical device works, usually inside the body where cameras have a hard time going. For example think of a ling slender spring like tool with thousands of tiny scrubbing fibers that are lodged into the springs. Send this device deep inside the body and it can have a bottle brush scrubbing effect to clean out unwanted material. But imagine if this spring was only 1mm thick? That makes it hard for most cameras to film it. Add to that the fact that it is deployed inside a tiny blood vessel in the chest and 3D medical animation instantly becomes your best way to show it in action.
Medical device presentations has been around for years, but far gone are the days of watching the blurry outline of a device in an x-ray image. Today, three dimension, attractive lighting, transparency and unlimited camera placement make any modern medical animation a thing of beauty.
Device animations allow you to witness how a biopsy tool collects cancerous tissue from deep under the skin. Or how a spring loaded stent is deployed deep inside the circulatory system to support damaged tissue. There is really no limit to what an animation can show.
With current video technology, getting past the many layers of the body can be a challenge just to describe in words, let along do without harming your patient. But an animation allows you to instantly peel back any layer that might be covering your visual. If an organ is in the way, have it become transparent, or even partially, to see how your device is carefully threaded into even the most remote parts of the human body. Then once there, animation beautifully show how it works inside the environment it was designed for. Fluids can be circulating around it. Items can be deployed. Body functions stopped momentarily so you can see the device working side by side with the body part it is fixing or replacing.
Take a catheter for example. One of the most common medical tools in use today, yet the design is always in a state of improvement. If your new design was more flexible, slid better through the body, cloud be steered better than the completion and was easily seen under fluoroscopic illumination, this could all be easily shown in one continuous shot of animation.
Imagine the catheter tip blending in from your branding. The tip is slowly rotating and reflecting light as the new tip design is highlighted and morphed into shape from the old standard. The camera begins to travel alongside the catheter body as the femoral artery forms around it. We are now traveling up towards the heart while anything obstructing our view fades to transparency. Ahead is some tortuous anatomy, yet the steerable tip makes short work of it, gliding perfectly toward the lesion. Once arrived it has to be placed perfectly by the surgeon. The scene becomes fluoroscopic as the integrated marker allows you to get right up against the lesion site. Here the delivery device is deployed and the camera pulls back along the catheter surface till it is revealed fully packaged inside its branded sterile packaging. Only animation is as unlimited as your imagination.